A digital vision for serving guests of Allah _ We innovate to make the journey of a lifetime easier

The city of Jeddah in Saudi Arabia witnessed a landmark event in the world of Hajj and Umrah services, as it hosted the fifth edition of the Hajj and Umrah Services Conference and Exhibition, from November 9 to 12, 2025, organized by the Ministry of Hajj and Umrah in cooperation with the Guest of Rahman Service Program. Held under the slogan “From Mecca to the World,” this conference is a leading global platform that aims to improve the quality of services provided to pilgrims and Umrah performers, in line with the objectives of the Kingdom's Vision 2030.


Master Vision's participation represented by its founder, Mr. Walid El-Kelany

As part of our constant keenness to keep pace with the latest developments and innovations in various sectors, Master Vision Integrated Solutions, represented by its founder, Mr.Walid El-Kelany, paid a distinguished visit to this edition of the conference and exhibition. Master Vision, founded on July 7, 2007, is known as a pioneer in providing software solutions, digital marketing, and integrated solutions, with a strong presence in the Arab Republic of Egypt, the Kingdom of Saudi Arabia, and European countries. 


This visit confirms the company's commitment to seeking opportunities for cooperation and partnership that contribute to the development of the Hajj and Umrah services system, especially in light of the global trend towards digital transformation. The conference provided Master Vision with a unique opportunity to learn about the latest technologies and services on offer and to network with leading experts, innovators, and decision-makers in this vital sector.


During this visit, Mr. Walid El-Kelany highlighted the “AZZKA” system, the latest creation from Master Vision for Integrated Solutions, which is an integrated and intelligent system for managing tourism companies and others. The “AZZKA” system aims to simplify administrative and operational processes, integrated with artificial intelligence to provide innovative solutions that contribute to increasing performance efficiency and maximizing the use of data, making it a valuable addition to Umrah and Hajj companies seeking digital transformation and improvement of their services to pilgrims. 


The Azzka system is distinguished by its ability to manage reservations, organize pilgrim data, and prepare smart real-time reports, in addition to its integration with various work systems, which helps tourism companies improve the customer experience and reduce operational errors.

Highlights of the conference

The fifth edition of the Hajj Conference and Exhibition featured a rich and varied program, including more than 80 panel discussions and 60 specialized workshops. A large number of academics, researchers, and representatives of pilgrim affairs offices from around the world participated in these events. The sessions and workshops focused on key topics, including:

  • Digital transformation: Reviewing the latest technological solutions that contribute to facilitating the journey of pilgrims and Umrah performers.
  • Urban development: Discussing development projects in the holy cities and infrastructure to serve the guests of Allah.
  • Service improvement: Presenting best practices to raise the quality of logistics, health, and guidance services.


The conference and exhibition brought together more than 137 countries and 750 exhibitors, as well as local and international experts and specialists, reflecting the importance of the event as an international forum for exchanging experiences and insights in the Hajj and Umrah sector.


Master Vision's vision and the future of Hajj and Umrah services

Master Vision's vision of providing integrated solutions is in line with the strategic objectives of the Hajj Conference and Exhibition, which seeks to achieve comprehensive integration between technology, urban development, and people. Mr. Walid El-Kelany's participation in this event confirms the company's keenness to be an active part in developing Hajj and Umrah services and providing innovative solutions that contribute to enhancing the experience of pilgrims and Umrah performers.


This visit is expected to open up new opportunities for Master Vision to apply its expertise in digital transformation and smart solutions to support the efforts of the Kingdom of Saudi Arabia to achieve the goals of Vision 2030, which pays special attention to enhancing the quality of services provided to pilgrims and Umrah performers.


Master Vision's visit to this edition of the Hajj and Umrah Services Conference and Exhibition is a strategic step that reflects the company's commitment to innovation and development. Engaging with this global event represents a valuable opportunity to strengthen the company's position as a trusted partner in the digital transformation of the Hajj and Umrah sector and contribute to the Kingdom's ambitious vision of providing an exceptional Hajj and Umrah experience for all Muslims around the world.