Web development is a broad term for any activity to developing a web site for the World Wide Web or an internet. This can include e-commerce, business development, web design, web content development, client-side, server-side scripting, and web server configuration.However, among web professionals,web development usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services
How Does a Search Engine Work?Open or Close
A search engine enables the user to search for specific answers, news, or details by way of the World Wide Web. Results are called SERPs – an acronym for search engine results pages. The info you obtain typically is made up of web pages or images. Updated information is mined by search engines as well from such sources as directories and databases. Real time computing is utilized, which provides reliable timely information via an algorithm running on a web crawler. Examples of general, well-known search engines include Google, Bing and Yahoo. Data can also be obtained by using metasearch engines which send inquiries for information to several databases or search engines. Some examples of metasearch engines include Dogpile, LeapFish, and Info.com. Search engines are also designed to fish for information under specific categories as well, some of which include subject data for Food/Recipes, Mobile applications, Jobs, Legal or Medical information, People, Real Estate, and types of information such as emails, multimedia sources, and blogs.
If you are looking to increase your Google Page Rank, you need to do Quality link building. Quality Link Building is nothing but building quality dofollow back links from higher PR sources, especially from those niche relative authority sources.Having your link on those websites which have more PR than yours would do good, but PR gets divided among the number of links over there. So look outfor those websites which are having a Good Google PR and less outbound links (both internal and external).Some ways that you can get good Quality Links areArticle submissionBlog Commenting (Do Follow Blogs)Forum postingClassified adsPress releasesLink Exchange to relevant sitesSocial bookmarking (Sites like HubPage & squidoo are popular)
Email marketing is directly marketing by using electronic mail as the communicationmedium for commercial marketing or advertising to a group of people at a time. This internetmarketing strategy generally works by using emails to send ads, request business or solicit sales or donations and any form of email communication that is meant to built customer interest,loyalty and increasing the current customer base. It basically aims at encouraging ‘repeatbusiness’.
internet marketing doesn’t only mean marketing on the internet. It has a broad scope as it also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems(ECRM) are often grouped together under internet marketing. It encompasses also the creative and technical aspects of the internet like design, development, advertising and sales. It also refers to the placement of media along the various different stages of the customer engagement cycle through search engine marketing(SEM), search engine optimization(SEO), banner ads, email marketing, mobile advertising and Web 2.0 strategies.
The following are the various types of email marketing techniques:Email newsletters: They are direct emails sent out to a list of subscribers or customers on aregular basis. They may be sent out daily, weekly, monthly, quarterly or even annually. Theyprimarily aim at building and strengthening the customer relationship with the company.Traditional emails: They are triggered transactional messages sent out based on a customer’saction with a company. They include dropped basket messages, purchase or order confirmationemails and email receipts. They primarily aim at conveying and confirming the actions thattriggered it. These days many email newsletter software vendors provide transactional emailsupport which gives companies the ability to include promotional messages or advertisementswithin the body of the transactional emails. Some software vendors even offer specialized emailmarketing services such as providing targeted and personalized transactional email messagesand running specific marketing campaigns such as customer referral programs which therebyenhances the vendor’s or website owner’s online marketing strategy.Direct mails: This email marketing strategy includes sending an email solely for the purpose ofcommunicating a promotional message, such as announcement of a special offer or catalogs ofproducts. Companies generally maintain a list of customers or potential customers or even hirea list of email addresses from service companies to send direct mails to.
The advantages of internet marketing are as follows:1. Large audience.2. Inexpensive.3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.4. Statistics can be measured more easily due to availability of various tools.5. Various advertising methods available such as:o Pay per clicko Pay per impressiono Pay per playo Pay per action6. Trends of e marketing and their results can be studied easily.